Fearless Challenge

What are you afraid of? The Fearless Challenge looks to take the fear out of cancer, by conquering a personal fear of your own. No matter how big or small the fear, participants decide how much must be donated, in order for them to face that fear head on, whether it’s swimming with sharks, jumping from a plane or shaving their head.

This Canadian Cancer Society campaign seems like a great one: it gets people involved, it creates something they can share and it helps participants conquer their own fears, while helping those with cancer conquer theirs.


 

Coverage from CTV News

Globe and Mail Article

Toronto Star Write-up

 

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